"....it was bound to happen sooner or later in Malaysia, where self-appointed - and often hypocritical - guardians of morality start dictating what is right and wrong..."
Read here in Flying Blind Blog, "AirAsia girls: too sexy for Malaysia?"
Background. Read here for more
Shamsul Anuar Nasarah
Malaysian Youth Council president Shamsul Anuar Nasarah said:
Shamsul said the council would be sending an official letter to voice its opinion following numerous complaints on the matter.
“The current uniform is not appropriate with our culture. We want an image that portrays a Malaysian identity and culture.
The uniform of air stewardess did NOT project a Malaysian image.
We are happy that AirAsia is able to provide cheap air tickets to travellers but its management must ensure that the airline projects the country’s identity and culture ."
Click here The Executive Committee members of the Majlis Belia (Malaysian Youth Council)
The former President of the Malaysian Youth Council was the Selangor Mentri Besar, Datuk Seri Mohamed Khir Toyo.
Read here the link between Malaysian Youth Council and the politics of UMNO/UMNO Youth
So, a body-hugging and a cleavage kebaya is culturally okay by
the President of the Malaysian Youth Council?
AirAsia is a low-cost airline based in Kuala Lumpur, Malaysia.
AirAsia was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-own conglomerate DRB-Hicom.
On December 2, 2001 the heavily indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit.
Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27).
It operates scheduled domestic and international flights and is Asia's leading low fare, no frills airline. It is also the FIRST airline in the region to implement fully ticketless travel and unassigned seats.
AirAsia has been expanding rapidly and is very popular among the travelling public thanks to its frequent low fare deals.
Its main base is the Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport.
COMMENTARY from The Malaysian: "Doesn't The Malaysian Youth Council Have Anything Better To Do":
Excerpts: Read here for more
"...... Low budget airline AirAsia must 'project' the country’s culture so that foreigners can recognise it easily as a Malaysian concern.
When will these gentlemen who have no business acumen to speak of, stop their childish prattle and their attempts to find fault with a well run organisation?
What they are basically trying to do is give vent to their deep envy of AirAsia and the fact that a non-Malay is running it far, far better than the dead-as-a-dodo MAS.
The 'cultural', 'national identity' demand is just a cover, a stupid subterfuge.
MAS had the appropriate dress code and met every requirement in maintaining a Malaysian identity.
Look what happened to it?
It is not the blind acceptance of everything that smells of patriotism which decides the success or failure of any business concern but efficiency and the best possible service to the customer, irrespective of who they are or where they come from.
MAS failed because the government, blinded by racial fervour, went on appointing Bumi after Bumi who had precious little real experience in handling such a huge organisation.
These 'tokoh korporat' bowed to many demands, unreasonable and ridiculous, from various quarters and the end result was a right-royally screwed MAS.
AirAsia as it is now has brought much fame and recognition to the nation which myopic people like Shamsul cannot clearly see.
It is time that he and those of his mentality are advised to wake up and smell the kopi Tongkat Ali . .."